Halo Haircare Brand Launch
The objective was to launch a new haircare and styling brand within the Graham Webb International product portfolio. Unlike any product on the market, the new line would focus on both shine illumination and color protection technology.
Partnering with the Executive Creative Director, we worked as a writing/design team developing the brand strategy, creating the vision and establishing the look, feel, tone and voice. From naming, packaging and video scripting to photography, advertising and all support materials, we successfully launched Halo Haircare.
First year projected sales were $2.5M but came in close to double the expectations.
Print advertising
