The Concept

Every love is unique. It starts as a blank canvas and becomes a beautiful masterpiece with every moment you share together. From your first glance, to your first kiss... it’s a one-of-a-kind love story in the making. Take inspiration from your favorite memories together as you bring your wedding to life. Be inspired by your story and create a wedding that’s as unique as your love.

Tone + Voice

Approachable. Guiding. Inspiring. Attainable. Friendly. Imaginative. We are her best friend, her maid of honor and her wedding planner all rolled into one. We encourage her to dream big and that anything is possible on her big day. We offer her advice on how to easily get the look she wants and guide her through the different ways she can bring her inspiration to life.

Look + Feel

Knowing that the design portfolio for the brand was 75% personalized products with photos and colorful artwork, we decided to shoot all photography on white, stylized backdrops. This enabled the product to become hero and the customer to easily focus in on the breadth of personalization on each product.