Must love dogs. And Cats. And Kids.
Shutterfly Kids + Pets Category Expansion Launch
The Objective
Launch a new, curated collection of personalized kids and pets products. Grow penetration in these categories, expand consideration among existing Shutterfly customers and accelerate new segment acquisition by targeting a younger, more diverse demographic.
The concept
The Work
Shutterfly Kids Holiday Video - WINNER 2019 Telly Award
Shutterfly Pets Launch Video
Shutterfly Kids Launch Video
Shutterfly Kids + Pets Landing Pages and Email Campaigns
Shutterfly Kids + Pets Direct Mail Pieces
Shutterfly Kids + Pets Display Ads
The initial pitch Presentation
Before there was a winner, there were a lot of concepts presented. Take a look at “how it all started” in our initial concept presentation deck.
